Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered   more targeted, measurable, and interactive   than traditional marketing methods. Do you have a  digital marketing strategy ? If not, you could be keeping a large number of your target customers from reaching your brand, products and services. Digital marketing is critical for operating a successful business. Here are five reasons why. 1. EXPOSURE TO YOUR TARGET AUDIENCE The marketplace has consistently become more and more competitive. With 73 percent of adults using some form of social networking, businesses are engaging digitally to attract more customers. In digital marketing, using various digital display ads and social media marketing platforms to communicate and advertise is meeting customers where they already are. Better yet, with today's technology, we can reach a target audience across multiple devices (computers,

WHO body says COVID-19 vaccines may need to be updated for Omicron

  Broader access  Amid increased Omicron circulation, members have called for “urgent and broad access” to current vaccines globally, both for protection and to mitigate the emergence of new variants of concern, or VOCs.  The 18 experts are developing a framework to analyze the evidence on emerging VOCs “in the context of criteria that would trigger a recommendation to change COVID-19 vaccine strain composition and will advise WHO on updated vaccine compositions, as required.”  They said vaccines that have a high impact on prevention of infection and transmission, in addition to prevention of severe disease and death, are needed and should be developed.  “Until such vaccines are available, and as the SARS-CoV-2 virus evolves, the composition of current COVID-19 vaccines may need to be updated, to ensure that COVID-19 vaccines continue to provide WHO-recommended levels of protection against infection and disease by VOCs, including Omicron and future variants,”  they wrote.  The Technica