REASONS YOUR BUSINESS SHOULD HAVE A DIGITAL MARKETING STRATEGY
Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive than traditional marketing methods. Do you have a digital marketing strategy ? If not, you could be keeping a large number of your target customers from reaching your brand, products and services. Digital marketing is critical for operating a successful business. Here are five reasons why. 1. EXPOSURE TO YOUR TARGET AUDIENCE The marketplace has consistently become more and more competitive. With 73 percent of adults using some form of social networking, businesses are engaging digitally to attract more customers. In digital marketing, using various digital display ads and social media marketing platforms to communicate and advertise is meeting customers where they already are. Better yet, with today's technology, we can reach a target audience across multiple devices (computers,